'Why This Kolaveri Di': How It Became India's First 100M Views Song
15 years later, 'Kolaveri Di' remains one of India's biggest viral music stories. Discover how Dhanush and Anirudh Ravichander turned a Tamil English heartbreak song into India's first music video to cross 100 million YouTube views.
'Why This Kolaveri Di' broke the internet before Reels, Shorts or TikTok even existed 🤯 And the story behind it is crazier than you think.
It's been 15 years since Kolaveri Di first came out, and it still hasn't left our playlists. 🎶
In 2011, a Tamil-English song recorded like a casual studio jam went from a leaked track to one of the biggest viral hits India has ever seen. Dhanush, Anirudh Ravichander and a film that hadn't even released yet somehow cracked a code the music industry is still chasing today.
How did a song people almost called a "flop" become India's first 100 million views music video on YouTube? And what did Kolaveri Di get right years before going viral became a formula?
Watch till the end to find out how one quirky heartbreak song travelled from Chennai to the world 🎧
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