'Parvati' From Hanuman Ansh Went Global With Zero Promotion

A ₹2 crore film with no major stars, no massive marketing campaign and a 21-year-old student behind its financing has turned into one of Indian cinema's biggest word-of-mouth stories of 2026. 'Hanuman Ansh,' inspired by the story of Neem Karoli Baba, has crossed ₹300 crore worldwide, while its song 'Parvati' has found a life of its own beyond the film.

Written, and sung by Gwalior musician Sadhu Tiwari, the track has spread through reels, performances and organic word of mouth, eventually reaching audiences far beyond India. Check out the full video to discover the unlikely story behind 'Hanuman Ansh,' Anupriya Nagar's journey, and how 'Parvati' became a viral hit in its own right.