LISA's 'SaWaDiKa' Got 50 Million Views From India Alone. Here's Why

LISA's 'SaWaDiKa' is bringing her Thai identity to the centre of a major global music moment.

The BLACKPINK star's latest release pulled in around 50 million YouTube views from India in its first global chart week and reached No. 1 on India's YouTube Music chart, showing the scale of interest surrounding LISA's solo comeback. But the story goes beyond streaming numbers. 'SaWaDiKa' draws directly from LISA's Thai roots, with its title referencing a familiar Thai greeting and the music video bringing elements of Bangkok and her cultural identity into her global pop image.

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