How Diljit Dosanjh, AP Dhillon & Sidhu Moose Wala Took Punjabi Music Global
How did Punjabi music go from a regional sound to a global phenomenon? From Diljit Dosanjh and AP Dhillon to Sidhu Moose Wala, explore six reasons Punjabi music is reshaping the global music scene.
Punjabi music has gone far beyond its regional roots and is now making a major impact on the global music scene. In just a few years, Punjabi artists have moved from regional popularity to some of the biggest international stages.
Diljit Dosanjh's historic Coachella performances, his appearance at the MET Gala and his growing international profile have helped put Punjabi music in front of new audiences. AP Dhillon has also taken Punjabi music to Coachella, while Sidhu Moose Wala's influence continues to reach listeners around the world even after his passing.
But the rise of Punjabi music is bigger than individual artists. Streaming platforms, the Punjabi diaspora, collaborations, social media, global touring and a growing appetite for music in different languages have all helped the genre cross borders. In this video, we break down the six biggest reasons behind Punjabi music's global rise and how artists from the scene are changing the way the world listens to Indian music.
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