How Taylor Swift Became The Biggest Name In Music

There's a reason Taylor Swift's name seems to be everywhere. Her music is only one part of the story. Over two decades, she has constantly reinvented herself, built an unusually devoted fan community and made career moves that changed the way artists approach their own work. From reclaiming her music to turning the 'Eras' Tour into a global phenomenon, Swift has repeatedly made her career bigger than the music itself.

So, what makes the Taylor Swift effect so powerful? Check out the full video to discover the six key reasons that helped take Taylor Swift from a teenage songwriter to one of the biggest and most influential artists in the world.