Snoop Dogg has filed a trademark for ‘Snoop Doggs,’ a brand of hot dogs. According to Billboard, Snoop Dogg’s lawyers filed an intent-to-use trademark application with the US Patent and Trademark Office for the phrase “Snoop Doggs,” indicating that he intends to use it to sell hot dogs and other varieties of sausage. This means he hasn’t launched the brand yet, but he plans to do so in the near future.
In 2011, the rapper applied for a patent for an ice cream company called “Snoop Scoops,” although no items were ever sold under that brand.
Snoop Dogg did, however, establish his own gin brand, INDOGGO, in 2020. He collaborated with Keenan Towns, co-founder of Trusted Spirits, to develop a “laid-back California style” drink inspired by his 1994 hit “Gin And Juice.”
He set a Guinness World Record in 2018 by making the world’s largest gin and juice beverage. The drink was made up of 38 jugs of orange juice, 154 bottles of apricot brandy, and 180 bottles of gin and measured more than 132 gallons.
Snoop’s 19th studio album, ‘The Algorithm,’ was released in November 2021. It was also his first project for Def Jam after joining the company as an executive creative consultant in June.
“There’s so much talent on this record,” said Snoop, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
In a three-star review of the album, NME‘s Kyann-Sian Williams said it “brings hip-hop lovers of all ages together”, adding that it “will probably appeal more to the older hip-hop cynics”.
Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige, and Kendrick Lamar are among the artists booked to play during the Super Bowl Halftime Show this year.
The Pepsi Super Bowl LVI Halftime Show, which will take place on Sunday, February 13, 2022 at SoFi Stadium in Inglewood, California, will be the first time the five multi-award-winning musicians have ever performed on the same platform.