Katherine Schwarzenegger Says Chris Pratt Brings Big Energy to Theatrical Story Time with Their Kids Jul 21 2025
The Rise of the Fandom Activation: When Fans Become the CampaignBy Silviya Y14 Apr 2025The lines between audience and advertiser have all but dissolved—giving rise to a chaotic strategy: the fandom activation.Read More
The Album You Had to Find: Music Marketing as Urban PuzzleBy Silviya Y14 Apr 2025Welcome to the era of the urban puzzle, where the road to a new album as part of music marketing is paved with GPS coordinates, hidden...Read More
Harry Styles Stops By A Fan's House For Tea & To Feed Her FishBy Nina Karun29 Oct 2020After experiencing some car trouble, Harry Styles popped into a fan's house to enjoy a cup of tea and embark on some very gentleman-ly deeds.Read More
Dua Lipa Has A Special Request For FansBy Nina Karun26 Aug 2020Dua Lipa recently took to Twitter to share a little challenge she had cooked up for fans: a chance to star in her groovy track, 'Levitating'.Read More
Charlie Puth & BTS: A Complex RelationshipBy Nina Karun07 Jul 2020Charlie Puth recently put out a Twitter thread, pleading for fans to stop making baseless accusations and assumptions about artists.Read More
Wonho Finally Settles on A New Fandom NameBy Nina Karun30 Jun 2020As Wonho gears up to launch his solo career, the first step of this process is picking a fandom name and it looks like he's finally settled on one.Read More
Niall Horan Fans Are Furious as Singer Gets Disrespected By Ahalya Narayanan29 Jun 2020Niall Horan fans took to Twitter to express their displeasure as the singer was disrespected on a live stream. Read the full story here.Read More