Coldplay, Travis Scott & Fred Again: Why Every Global Pop Star Wants To Perform In India

India's live music scene is changing rapidly. From Coldplay and Travis Scott to Fred again, Diljit Dosanjh and Ed Sheeran, some of the biggest names in global music are increasingly putting India on their tour maps.

But this growth is about more than superstar concerts. Rising demand for live experiences, a growing concert-going audience, international touring and India's expanding music market are creating new opportunities for artists, promoters and venues.

In this video, we look at the numbers behind India's live music boom, what has changed in the market and why more global artists are turning their attention to the country. We also explore the growing pains behind this rapid expansion, from infrastructure and venue capacity to the challenges of building a sustainable live music ecosystem.

With 2026 shaping up to be a major year for concerts and touring in India, the country's live music story may be entering its biggest chapter yet.