‘Voyage’ by ABBA Sets A Pre-Order Record in the U.K.

The forthcoming ABBA album Voyage, due out Nov. 5 via Polydor, establishes a pre-order mark for its label, with more than 80,000 pre-orders in just three days.

That feat sees the foursome overtake Take That with their albums Progress and III, according to a statement from Universal U.K.

Britain is very special to ABBA. Agnetha Fältskog, Anni-Frid Lyngstad, Benny Andersson and Björn Ulvaeus first announced themselves to the music world from Brighton, the southern resort town. The Swedish music group became prominent in the music world in 1974, after the winning performance of Waterloo at the Eurovision Song Contest.

Along their glamorous career, ABBA has bagged nine No.1 singles and nine No.1 albums in the U.K. According to Billboard, the band’s career-retrospective Gold is the only album to log more than 1,000 weeks on the Official Albums Chart and is the second best-selling album of all time in the U.K., with 5.61 million copies sold at August 2021, the OCC reports.

ABBA will return to the U.K., in a way, with a virtual residency starting next May at the custom-built ABBA Arena in Queen Elizabeth Olympic Park, London.

All was revealed last Thursday, when ABBA confirmed the virtual concerts, the album and unveiled two new songs, “I Still Have Faith In You” and “Don’t Shut Me Down,” both of which are on track for Top 10 debuts on the Official U.K. Singles Chart later this week.

Meanwhile, the enduring popularity of the band has also been underlined by new data released by Spotify.

The streaming service has revealed that 18 to 24-year-olds stream the band the most on Spotify, and according to new research, this particular demographic has been streaming more every year, increasing their listening by over 50 percent since 2014.

-Aditi