Travis Scott Reigns Supreme with ‘Franchise’; Makes Hot 100 History

Just last week, Travis Scott arrived with his brand new track, ‘Franchise’ featuring fellow rappers: Young Thug and M.I.A. And just this week, the song’s made its explosive landing at No. 1 on the Billboard Hot 100. 

For starters, ‘Franchise’ witnessed an interesting cocktail of production elements. With haunting melodies filling up the background and a strong set of beats lining the foreground – it created the perfect landing spot for their respective verses. The song also highlights Travis, Young Thug and M.I.A’s distinctive rap styles, which is a real treat to the ears. 

Now, by claiming the throne at the No. 1 spot, this marks Scott’s fourth run at the summit. It’s also his third track to debut atop the Hot 100 charts in less than a year, setting a new record for the fastest accumulation of three No. 1 entrances by any artist in Hot 100 history. Scott’s other No. 1 claims include ‘Sicko Mode,’ which stood tall at that coveted spot in December of 2018. Following this, ‘Highest in the Room,’ made it to the summit in October of 2019. And finally, ‘The Scotts’ featuring Travis and Kid Cudi took the crown in May of this year. 

 Meanwhile, Scott is just the fifth artist with at least three No. 1 Hot 100 debuts, joining Ariana Grande, who holds the record with four . 

Further, for Young Thug, he scores his second Hot 100 No. 1 claim while M.I.A. earns her first. ‘Franchise’ has also dominated the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts. It’s a big victory for these two rappers in particular, as this is also their first No. 1 claim on these respective charts, too. 

And so, Travis Scott continues to create ripples with his fresh releases. The only question remaining is…will his 2020 tracks all find a space on an upcoming album?

By: Nina Karun