Taylor Swift’s “folklore” Outsells The Music Industry

Taylor Swift's "folklore" outsells the music industry

Well, as the kids say, Taylor Swift has outsold the industry. Her 8th studio album, “folklore”, has officially scored a Guinness World record. And so, the acoustic-folk album proves that Taylor doesn’t need pop music to continue her supreme reign of the music world. 

“folklore” Rakes in Big Numbers

As reported by the Guinness World Records, Taylor Swift officially holds the record for the “most day-one streams of an album on Spotify (female)”. Her album, “folklore”, raked in a whopping 80.6 million streams in 24 hours. Further, it has been confirmed that the album scored a streaming record on Apple Music, too. The singer’s 8th release clocked in 35.47 million streams in the first 24 hours of release. 

The impressive record-breaking doesn’t stop there. On-demand audio streams for “folklore” surpassed 72 million. With this, Swift breaks a record previously held by Ariana Grande for her album, “thank u, next”, which recorded 55.9 million streams.

In addition, Swift surpasses Grande to become the female artist with the most 24 hour streams for an album in Spotify history. Ariana previously held the top spot when her 2019 release, “thank u, next”, scored 70.2 million streams in 24 hours on the streaming service. 

“folklore” also officially earns the biggest streaming debut of 2020.

Swift’s a Picture of Versatility

Further, proving Taylor Swift’s versatility, “folklore” has managed to surpass the 24-hour streaming numbers of her previous release, “Lover”, by a large margin. In its first day, “Lover” raked in 55 million streams – not a small number by any stretch of the imagination. But still, 20 odd million short of “folklore”. 

Swift’s “folklore”, which was created entirely during quarantine, sees the singer taking a sharp turn away from her past few pop releases. Returning to her roots as a songwriter, diving headfirst into the acoustic-folk music of her heroes, Taylor offers some of her career bests. 

For a full review of “folklore”, click here

By: Ahalya Narayanan