Chance The Rapper took over the fashion brand, Ralph Lauren and performed his hits. The rapper collaborated with the brand to deliver a virtual live streaming show which took place in the rapper’s hometown.
The pre-recorded set which lasted for 27 minutes aired at 9 PM EST and was made available to view for a whole day, that’s a bonus! The show launched the brand’s social channels as well as the artists associated with it.
Chance The Rapper Expresses His Sentiments
Chance The Rapper took over the stream to play tracks like, ‘Work Out’, ‘Summer Friends’, ‘Ballin Flossin’ and more. He also explained he connect with the place and brand.
“I grew up knowing this as ‘the polo store,’ and we’re in the polo store. Music and fashion to me have always been interlinked. Ralph Lauren has always been one of my favourite designers. Right by my side for some of my favourite moments in my career and personal life. This intimate virtual concert ties together all the greatest events of my life and allows me to sing about them the way I always wanted to.”
The ‘Hot Shower‘ rapper also thanked his fans who applauded the online stream, “I am filled with joy on the verge of tears thank you for the love.” Well, we were just glad that we got to see Chance The Rapper in an expected setting, but no complaints. Hope to see more from him, soon.
By: Aatira Kakroo