Xperience Sessions: In Conversation with Ava Max

Jumping aboard the Xperience Session freight train this week is the rising star, Ava Max. She sat down to chat with RJ Neerja about all things music: from her upcoming album, ‘Heaven and Hell’ and the origin story behind her stage name to a possible future collaboration with Lady Gaga, Ava covers everything under the sun!

Now, while Ava was finding her footing in the industry, one very special record producer proved to be her guiding force. The star met the Canadian record producer, Cirkut, at a dinner party in 2014, who was also a friend of her brother. And soon enough, the duo began working together on a countless number of tunes. It was only in July 2016, when they released, ‘Anyone But You’ on SoundCloud, that this number truly put Ava on the map. And it didn’t take long for a string of record labels to turn their attention to her. As they say, the rest is history!

Currently, Ava has already given us a taste of her upcoming album through tracks like ‘Who’s Laughing Now’ and ‘Kings And Queens’. Titled, ‘Heaven & Hell’ this record is set to make its landing on September 18th. Speaking of this project, Ava explained, “For me personally, ‘Heaven & Hell’ is not a religious thing in my head. It’s more about feeling really happy one day and really down the next. This album has all the emotions, all in one. But you know, the difference between Heaven is that, that’s light and it feels happy. But Hell is a little darker, a little edgier, a little psycho…”

And that’s the story behind the album! It’s set up to trace a spectrum of moods and going by our first taste of it, it’s safe to say that this will be an exceptionally good dish. Interestingly enough, with this album, it seems like Ava has chosen to experiment with regal, sparkly synths and unique melodies, sliding further under the alt-pop umbrella. But will the other tracks on ‘Heaven & Hell’ follow along the same brushstroke? We’ll just have to wait and see.

For now, drop everything and dive straight into this fantastic conversation because we can promise you that it’s simply brimming with gems.

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