When Rihanna broke into the beauty industry as a player with her brand ‘Fenty’, she rewrote the rules of makeup. Her brand has established a monopoly in the market, defined by its inclusivity and diverse range of products for people of all races, and skin colours. She has carried this principle into her lingerie brand, ‘Savage x Fenty‘, with pieces for women of all shapes and sizes.
Rihanna has always been known as an icon of fashion and sex appeal, never afraid to try something new. And that also makes her the perfect face for her brand. Imagine that, a powerful businesswoman, who has to spend zilch on advertising because she is the brand. The power she holds is undeniable, and if you need proof, here it is.