K-Pop Kulture: Aespa – The New Girl Group on The K-Block

Aespa - a deep dive into their new world

Shining bright under the K-Pop Kulture spotlight this week, is a brand-new K-Pop girl group. Called Aespa, and looking like fairies from magical woodlands, these 4 girls just debuted under the all-important SM Entertainment banner. And, while some may attribute their success to management, it would seem there’s a whole lot that’s contributed to the intrigue surrounding their music and work. So, let’s dive right in shall we?

Aespa, comprising of members Karina, Winter, Giselle and Ningning, first made waves when Lee Sooman, head of SM Entertainment made a strange announcement. He announced that they would be the first idol group in history to have AI avatars that can interact with fans.

With all eyes on them and bated breaths awaiting their debut, the concept photos and teasers blew audiences away. Featuring the first look at their debut single – BLACK MAMBA – which would go on to break serious records, the teasers gave audiences just the right taste of what to expect: hardcore, virtual reality, video game-esque animation accompanied by a solid EDM track. And, what arrived was just that.

Characterised by its charismatic and powerful choreography, Black Mamba, was an immediate success. The music video, which caught eyeballs for many reasons, good and bad, surpassed 23 million views in the first 24 hours since release, making it the most viewed debut music video for a k-Pop rookie group, in K-Pop history. Further, the track itself, reached No. 1 in 8 countries on iTunes, marking an impressive feat for the newbies. And in no time, their Spotify accounted boasted 150,000 monthly listeners – that ain’t easy to do folks. So, check out the track that made an explosive landing.

Well, it would seem that this debut truly is the good, the bad, and everything in between. With record-breaking numbers and dedication under their belt, they’ve become the new kids on the block. And, only time will tell how far this goes.

And, that’s a wrap on another episode of K-Pop Kulture folks!! From news about the latest to drama and controversy from the Korean music world, this show pretty much covers it all! So, if there’s something you want us to dive into, comment down below. And, remember: Always stay tuned to @indigomusicdotcom on social media because we’re here to entertain! In the meantime, stay cultured!

By: Ahalya Narayanan